Or, at the very least, find a colorist with good enough reviews (and pretty enough Instagram photos), that you feel confident in their abilities. "Find a hair colorist you trust implicitly to give you the best of the best," says Ess. If you're willing to wait for a salon visit, Ess strongly recommends splurging for the best colorist you can find-whether that's via word of mouth or Yelp reviews-rather than trying to find the salon with the cheapest price (since cheaper usually means harsher formulas). Though prices can vary greatly per salon and location, you should expect to pay upwards of $150 for a good bleach job.
These formulas are going to cost you more, sure, "but if you want to keep your hair strong and healthy, it's all very, very necessary," Ess adds, especially if you're not cool with hardcore breakage, dryness, frizz, and flyaways. You want to use higher-quality, less-damaging bleaches that have nourishing additives, like Brazilian Bond Builder, to help preserve the health of the hair." "When it comes to bleaches, you 100 percent get what you pay for," says Ess. That $20 bottle of "non-damaging" and "magical" bleach you found on the internet? Run. "It's also harder to remove pigment from coarse strands than fine strands, so know that there's only so much you can do to prevent damage if you have dark, coarse hair." 2. "The darker your natural hair color is, the more pigment you'll need to remove to get to a platinum level, which requires a harsher process," says Ess. And though the formulas used in salons are gentler than what you'd find under your sink, they're still going to leave your hair somewhat dry and damaged, especially if you're starting with dark or coarse hair. Lightening your hair to white-blonde levels requires the use of either hydrogen peroxide or bleach to create an irreversible chemical reaction in your hair cuticle, explains Ess. No matter what, going platinum blonde will damage your hair to an extent.
#Bleach hair how to#
To help you out, we chatted with celebrity hairstylist and all-around hair guru Kristin Ess to find out exactly how to bleach your hair without damaging it too much- and how to maintain the health of your newly bleached hair in the long-term. Not to mention, many wannabe blonde bomshells are constantly in search of a manageable at-home solution. (Hey, hindsight is 20/20, right?) But the damage from dyeing your hair several strands lighter can be severe, especially if you don't know what to ask for, how to prep your hair, or how to take care of it afterward. Ah, the early 2000s-the era of boy bands, MySpace, mirror selfies, and hair that was colored in your basement sink with a bottle of bleach and peroxide, à la Christina Aguilera and Beyoncé.
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